Upmarket packaging design

The Project

TSAKIRIS Chips, the oldest potato chip brand in Greece, with a leading market share in both Supermarkets and Retail, was launching a new, premiumproduct line aimed at the premium chips category.

The Challenge

The challenge was to create an upmarket packaging design that looked boldly different than other brands on the shelf, conveyed the product attributes – thick, kettle cooked in individual batches, seasoned to perfection with natural ingredients, while iincorporating the well known TSAKIRIS Chips logo and adding value so that the incrementally higher price was warranted.

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